Essential Elements for Writing a Business Book That Gets Published

Entrepreneurs are always looking for ways to grow their brands and increase their credibility. If your credibility increases, you might get more leads that turn into sales. 

In short, writing and publishing a business book is the best way to build your credibility and grow your business. The book will establish you as an expert in your field, and people will come to you for advice on your topic.

So you’ve established a company of which you can be justifiably proud. Good job! Also, you may improve matters by releasing a business book detailing your company’s history and successes.

In any case, you have established an important enterprise, and lending a hand to others will verify your expertise and broaden the scope of your organization. Being an author also gives you a lot more credibility in your own eyes.

How to Write and Publish a Business Book to Grow Your Brand

It might be overwhelming to think about writing and publishing a business book, but you should still do it. Here are five important steps you need to take to write and publish a good book.

1- Choose your business book’s topic

Once you know why you want to write a business book, the next step is to decide what it will be about.

When we thought about what might be in the book, the professional ghostwriting services agency used the following guidelines. It should have been:

  • A subject that both of us loved to talk about.
  • Something we knew a lot about, but we still wanted to know more.
  • A space that wasn’t full of things meant there wasn’t much there.
  • An area where we were better than most people because we knew more and had more contacts or experience.
  • A topic that is becoming more important, or something that is in demand now and will be for the next 5–10 years
  • Something we could use to make software since we’re both interested in digital software.

2- Text heavy vs. design heavy

You can write a business book that is very visual and has a lot of pictures, or you can write a book that is mostly text and has few pictures.

We wanted to make a book that individuals would want to pick up and read, so it had to have a lot of pictures and a clear look. We ended up with a book with more than 150 pictures, and seven expert designers worked on it.

A book with many designs is harder to make, more to print, and more to develop. It means that your business book will cost a lot more because printing costs go up a lot when there are a lot of color pictures in it.

3- Choose your method of publication.

Writing a business book, understanding that publishing it ourselves may be time-consuming. But as time went on, we began to see that it might be easier and better to use a publisher.

Many people wanted to use something other than a traditional publishing house to do everything. Today, there are more choices than ever, which is good.

Traditional publishing 

Before 2000, there was only one way to get your book out there: the old-fashioned way. In this case, the author sells the rights to publish to a publishing house and gets an advance payment and royalties regularly.

The publisher will then edit, make, and sell your business book. It appears to be the least expensive choice for the author. The drawback is that if the book does well, the publisher makes the most money, and you have little say over how the book is made or when it comes out.


Since the digital world has grown, self-publishing has become a real option. It has given authors more say over how their books are made. It is a fantastic choice for writers with a big social following or a strong online profile.

Hybrid Publishing

In this model, you can get the control and ownership that come with self-publishing and traditional publishing houses’ transfer power and efficiency.

4- Different subject vs. old topic

You can write about a completely new idea or put your spin on something that has already been written about.

Because of this, you could do a small amount of study or read a lot of previous work.

The problem with it is that it takes a lot longer to build because you have to start from scratch.

Writing about a preexisting subject from a content generation standpoint is considerably simpler. The downside is that you will have to do a lot of research and cite sources. You also need a unique or interesting point of view. If you don’t, people won’t be interested in reading your book.

5- Set up your composing dream team

Writing a business book is a team sport. You’re not likely to make something you’re proud of if you do it yourself.

At the very least, you’ll need the following:

  • Beta readers are friends or coworkers who read early versions and give feedback on them.
  • Development editor: helps with the book’s structure, plot, and flow.
  • Copy editor Cleans up spelling, grammar, and punctuation in a big way.
  • The typesetter takes your rough draft and turns it into a book
  • Proofreader: Takes the printed book and looks for any last small mistakes
  • If you want to refrain from self-publishing, a publisher will publish, print, and sell your business book.

6- Pick your audience carefully

You’re not writing for yourself when you write. It might seem like a no-brainer, but it can take time to keep your attention on your target audience.

  • What exactly does this mean? Keeping an eye on your audience, in my opinion, means you should know the following:
  • Who do you want to read your work? Down to the job title.
  • How many people do you want to reach? Gives you an idea of how big the chance is.
  • What problems do they have? Find out what hurts them so you can help them.
  • How much do they know about what you’re talking about? You can decide how much jargon to use this way.
  • What time have they left? If that’s the case, you should write a short book or divide your book into small parts.
  • Why should they read your book? 
  • Learn what websites, blogs, podcasts, and printed materials they will use.


Writing a business book is done when your business book has been nicely formatted. The next step is to get the book out into the world.

Most of the time, it takes 3–6 months from when your book is typeset to when it can be bought. It would help if you used this time to get people interested in and excited about your book. Some people feel awkward and don’t like to talk about their book because it can make others feel awkward, and “selling” can have bad connotations.

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